Elite High Performing Digital Marketing team need Detail-Oriented Strategic Project Manager
We are a fast-paced fast-growing tech company based in Toronto Canada. We are on a mission to build an elite digital marketing team that will help us dominate our market. And we need you!
Every company needs a dedicated leader with the passion to influence and drive team members to success. If you have that innate skill to uplift and motivate people in reaching goals, then -- we want you to be our DIGITAL MARKETING MANAGER!
You can help us acquire customers for our clients as well as set the foundation by managing our own marketing plan. Share with us your knowledge on how we can move simultaneously in driving more customers for our clients and generate more clients for us. You will have a fully dedicated support team.
If you'll be part of our team, you will:
- Be responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services
- Play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
- Identify and evaluate new emerging digital technologies
- Use Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Provide thought leadership and perspective for adoption where appropriate To join our growing company, you must have/be:
- At least 3 years of working experience as a digital marketing manager
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in creating, optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Experience in managing courses and webinars will be helpful
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Some of the main tasks:
- Manage client marketing
- Manage sales/marketing
- Research, optimization and data analysis
- Manage a whole team of Designers, Web Developers, Copywriters, Google Ads Specialists, SEO Specialists and Sales Lead Gen
- Work with Digital Marketing team to help clients get more customers
With your outstanding qualities and strong mindset, you will help us strive in this competitive online business. We're waiting for you to join us on board!
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